Users will soon have a updated setting that permits them to lessen the volume of AI-created videos appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This development aligns with a increase in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A large amount of this content is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, ranging from AI artwork to science explainers, and we aim to provide users the ability to adjust the amount of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its app tagged as artificially created. Collectively, in excess of 100 m media items are uploaded to the app daily, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to limit or boost the volume of AI-generated videos they see by using the topic control option in the platform and choosing the AI content topic. Additional categories that can already be modified under the filter cover politics, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to tag convincing AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be removed under its user guidelines.
Additionally, the service will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This action is intended to stop users from trying to circumvent the labeling process.
Responsible AI Funding
The company is also launching a $2m awareness program for experts and institutions to produce educational content about using AI responsibly. This initiative will support non-profit groups focused on training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to make redundant numerous content moderators in the UK. It is planning to eliminate hundreds of positions in its user protection division in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content prior to it is viewed by staff. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
